M:Metrics Co-Founder Will Hodgman Joins KISSmetrics As CEO



Analytics company KISSmetrics has hired a new CEO — Will Hodgman (pictured), who co-founded mobile analytics data startup M:Metrics.

Hodgman and Hiten Shah, the company’s co-founder and previous CEO, met with me last week to explain the move. Hodgman is leaving an executive vice president role at comScore, which acquired M:Metrics in 2008. Since then he’s been building out the company’s presence in Asia. (His M:Metrics co-founder Seamus McAteer recently launched a mobile ad startup called Metaresolver.) He joined the KISSmetrics board in 2010, presumably due to his experience in the analytics field.

It’s time for the company to “transition R&D and product focus to a sales focus,” Hodgman said — even within the past few months, KISSmetrics has been growing dramatically, and it now has 1,300 paying customers, including some large companies in the Fortune 500 and 100. And while it faces plenty of competition, Hodgman argued that KISSmetrics is…

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